The 7 Figure Playbook: Defining and Refining Your Ideal Client Profile w/ Travis Corrigan

Welcome to The Modern Independent -- a podcast dedicated to inspiring, equipping, and empowering top independent workers to supercharge their careers and lives.

Today, I’m excited to be joined by Travis Corrigan. Travis is someone Sam has known for nearly a decade. Sam has such respect for Travis’s skill set, that he has hired Travis as a product consultant to not one, but two companies. Travis’ superpower lies in helping businesses to build better products, ones that meet the burning needs of their customers.

Travis has done everything from leading interactive fitness at Beachbody (P90X, Insanity), helping to launch & scale a new digital division $0-200M/yr in 24 mo. Travis has also spent his time helping Apple design projects for large-scale products, such as Keynote and The App Store.

In today’s episode, we’re going to cover a host of topics including:

• Digging into why we think that every independent worker should spend time identifying, researching, and pressure testing their ideal client profile (ICP). 
  
  
  
• Get into the mechanics of different ways to accomplish researching and pressure testing your ICP.
  
  
  
• Finally, we’ll unpack ways in which you can leverage that ideal client profile to productize and scale your consulting services so you can stop trading time for money.

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